6 Breakthrough Strategies That Can Make Your Mobile Advertising Campaign A Success

Mobile advertising presents a unique and potentially powerful way to reach consumers. The gradual introduction of sophisticated new technologies makes it easier to track results and manage mobile metrics. New channels of profitability are opening up and understanding this platform will greatly improve your campaign performance. Here is what you need to know…

1. Create shorter processes.

Less cumbersome procedures translate into more conversions. In the mobile advertising, campaign success depends on keeping the process as short as possible. Mobile device users are mostly on the move and can be exposed to an ad anywhere, at any time. The nature of the ad and the situations they are in will determine their reaction and actions.

To retain the user’s attention, ad messages must to be short, precise and effective. Have a call-for-action that is instantly understood. Have a simple registration form that has a minimum number of required fields that can be quickly completed. You realize the keypad of most phones is more difficult to use than the standard QWERTY keyboard. And lengthy typing will only see your users on the move postpone their action and forget it all together.

2. Test different banners.

To reach campaign goals, use multiple landing pages for each product. This gives you a great opportunity to find out what works and what does work. The banners you use to the various landing pages can be changed to determine the most effective.

3. Use text links.

Text links are great for mobile advertising. They are known to deliver excellent conversion rates. And because they cost less than banners, can bring a big traffic and higher CTR (Click-Through Rate).

4. Use advanced technologies to get better results.

To achieve the best results you need to measures every aspect of the campaign. You need to track the impressions, CTR, conversion rates, location performances and effect of price on conversion. Today tools to get these results are available. Only by continuous improvement of every metric can a higher ROI be achieved.

5. Continuously seek to reach new markets.

The appeal for the older generation may not always be the same as that of the younger generations. The two may present two different markets. If your product has a universal use, then it will be important to position it differently to different genders or different age groups. It may make sense to strike markets that are less saturated and with unsophisticated consumers.

6. Extend campaigns to the a wider range of devices

It is a fact that a mobile website is seen differently depending on the device used. It is also a true that when a search is done, the robots have a way of knowing the devices used to do the search. This means that they will put the websites that will be best viewed using the device at the top. Most mobile website will normally be designed with specific devices in mind. To increase success of your campaign, the website needs to be optimized with more devices in mind and be in sync with technology changes.