If you are serious about building an online business, but DON’T have a big budget for pay per click ads, or have a Rolodex full of fancy pants “gurus” to promote your products, sites or services, I’ve written this article with YOU in mind.
I’ve generated many millions of readers, subscribers and visitors to a diverse set of sites, on the firm foundation of ONE simple philosophy.
Quality content equals FREE traffic that converts. (PERIOD)
I’m going to describe everything you need to know below, and in 3 simple steps that anyone reading this can follow with ease. Curious to know more? Continue reading as we take a closer look below.
Here is EXACTLY what you need to know to build an internet business with 100% free traffic…and that KIND of traffic that converts to boot.
What to do FIRST:
Obviously you need a niche. I recommend finding something you have PASSION for, and that naturally “jives” with your sense of purpose. I truly believe that if you have passion, and feel a sense of purpose about your work, profit is always very close behind. So find what you love…and build your living around it, and you’ll be way ahead of the game going in.
What to do NEXT:
You need to start a content creation campaign. You want to use your content to do TWO very simple, yet super important things.
Quality content creates credibility.
And it creates community.
Both of these ideas are super important if you want to create CONVERSION. (e.g. – turning your content into cash!)
I recommend spending 2 hours a day writing content and submitting it to the popular article directories around the web, as this is the fastest way to “announce” a new site, and to leverage the millions of readers that visit these sites daily, to read existing content.
Do THIS next:
You want ALL of your articles to build your community. You do this by using a traditional community building device, which is commonly called a squeeze page, or an opt in form, or any instrument that allows you to turn your readers, into subscribers. I believe that the biggest “sin” most marketers make is NOT having continuity, and conversation built into their content creation. I routinely get emails (and clients) from content I wrote 2 and 3 years ago…from folks who are on my list, but for whatever reason, have never felt the urgency to work with me until now.
Had I not used my content back then to build my community…they would have long forgotten about me, and would be spending their money today, with someone else.
So your content should build your community – and your continuity, and conversation (your email messages) allow you to regularly engage, entertain and interact with your subscribers for weeks, months and even years to come.
Do THIS last:
Create a blog with ONLY original content that shares your thoughts, feelings and unique perspective within your niche. Don’t be afraid to have a unique voice, to say something different and to regularly challenge and confront the issues that face your audience. Remember, your blog content will ALSO generate free traffic as well, and if you use your email messages to “recycle” your readership properly, you can bring your offsite article readers BACK to your onsite articles, with elegant ease. (I do this everyday with great success…so too can you!)
No comments: